Vinconnexion is a public relations agency specializing in wines and spirits. With over 20 years of experience, it draws on a network of media outlets, industry professionals, and buyers in France and around the world. Today, its expertise also extends to the worlds of gastronomy, tourism, and sports, with the same goal: to forge meaningful connections between brands and their audiences, both in France and abroad.
Promote the products and the expertise behind them: their distinctive characteristics, how to taste them, food pairings, and what makes them unique.
Tell their story, from production to the finished product: the vineyards, the terroir, the people involved, the expertise, and the latest developments in the industry.
Facilitate interactions between journalists and the people who make the products, to give each story a human and authentic touch.
In-depth knowledge of products and industries, an international network of media outlets and professionals, a genuine journalistic culture, and a tailored approach to media relations. For each client, we develop a strategy tailored to their objectives, current events, and identity: media targeting—both in France and internationally—developing story angles, press outreach, tastings, meetings, events, product launches, and monitoring media coverage.
Whether you’re an artisan, a trade association, a wine house, an appellation, an institution, or a brand: Vinconnexion creates the connections that enable your stories, expertise, and products to find their place in the media.
Precision in execution: it’s all in the details.
Strategic consulting: listening, recommendations, and challenging assumptions.
International communications, delivered directly to most of the trade press and supported by partner agencies in certain countries to reach a broader audience.
Access to social media.
Aurélie Soulat leads Vinconnexion with a firm belief: the best media relations stem from a genuine understanding of the products, the people who make them, and the media outlets being targeted.
Her knowledge of wine is rooted in her family history—her grandfather was a winemaker in the Beaujolais region—as well as in her training as an oenology technician at the University of Dijon and her WSET Levels 2 and 3 certifications. She regularly serves as a judge at wine tasting competitions, notably the Concours Général Agricole de Paris, and is a member of the Association des Sommeliers de Paris, as well as leading consumer tastings for 60 Millions, Monoprix, and Bettane + Desseauve.
A former horse racing journalist, she has inside knowledge of media expectations and possesses solid editorial experience. This dual background, spanning both the wine industry and journalism, is now one of Vinconnexion’s key strengths. And during her seven years as a racehorse trainer, she gained experience that taught her the importance of high standards, interpersonal skills, and building trusting relationships with her clients.
And because wine is also a profession driven by passion and connections, she loves exploring vineyards—often while running. She notably placed third in the renowned Beaujolais Marathon and won a silver medal at the French 100-km running race Championships in May 2026.
A Flexible Team: Customized Expertise: rather than relying on an in-house team, Vinconnexion works with trusted partners who bring complementary expertise, which we draw upon as needed for each project: market research, event planning, visual communication (photography, illustration, video), IT, web management, professional wine tastings, and more. Specific skills can also be provided upon request to support clients with their digital communication strategies.
Vinconnexion draws on an international network built up over the years abroad, with solid experience in international media relations.
Aurélie Soulat has an international educational background and work experience: after earning a DEUG in English, she obtained a Higher National Diploma in England (West Oxfordshire College), then enriched her career with experiences in the United States and Italy. She has also written articles for an English magazine.
Its founder, Michèle Piron—a trained translator and graduate of the British and Spanish Chambers of Commerce—began her career with ten years at the United Nations before entering the world of public relations and wine
This expertise enables Vinconnexion to work directly with foreign media outlets and, when necessary, to rely on local partners to expand media coverage.
Vinconnexion also supports its clients in their international endeavors:
targeting markets and media based on information and networks provided by its partners;
organizing professional tastings in France for foreign wines and products (including those from Georgia, Madeira, Virginia, and Lebanon);
organizing tastings and events abroad for French wineries and wine houses, notably in the United States, Copenhagen, Brussels, London, Stockholm, Montreal, Tokyo, and Hamburg.