Vinconnexion creates the link between wine and the media 

Vinconnexion communicates about a product, for an independent vintner, a House or a region…. It has been present in all of France’s winegrowing areas for many years now and has also extended its services to other areas of the world, notably New-York, Madeira, Moldova, Italy, Georgia…).
Vinconnexion is a press relations service specializing in international wines and spirits and characterized by a thorough knowledge of the drinks industry, tasting expertise, technical skills and permanent openness to the world.

Our fundamental aims:

promoting wine and food & beverage pairings

promoting methods of production, terroirs and news from the vine to the bottle

promoting the men and women behind the wines 

Our strengths:

Competence and reactivity: we immediately respond to media requests 

Proximity and adaptability: we enjoy exchanging in view of better orientating our interlocutors

Accuracy of execution: details make the difference

Strategic consulting: we listen, we recommend, we challenge

Expertise that makes the difference


Aurélie Soulat enjoys running Vinconnexion Int. as she loves “wine, a profession of the land and a passion”, contacts between winemakers and the media, writing (and combining business with pleasure by running trails in the vines!).She joined Vinconnexion Int. in 2014, after a 7-year career as a racehorse trainer, from which she remembers, among other things, an interesting relationship and sharing of trust with her customers. The Technicien œnologue diploma from Dijon University (2017) and WSET 2 and 3 validated her knowledge of wine, which comes from her grandfather, a winemaker in Beaujolais. She is a juror at several wine-tasting competitions (Concours Général Agricole Paris, 60 Millions de Consommateurs, Bettane&Desseauve, Monoprix…), a member of the Association des Sommeliers de Paris and a former horse-racing journalist, giving her a precise vision of the media’s expectations and real editorial skills.

She benefits from Michèle Piron‘s renowned press relations experience in the wine world, founder of Vinconnexion thirty years ago: “As a technical oenologist from a family of winegrowers, I have given Vinconnexion real credibility with the trade press, and this is also a plus with the general press and bloggers, who make up a large part of our database“.

A flexible team : partners are attached to the agency and associated with various missions (watch, events, visual communication (photos, illustrations, videos), possibility on estimate to accompany customers in their digital communication strategy., computer scientist, web manager and professional tasters…).

Our assets worldwide

Vinconnexion has established a unique network of wine industry communication at home and abroad (Europe, the USA, China,…), that contributes naturally to its competence in recommending a strategy of international Press Relations.

Aurélie Soulat is certified with a degree in English in Paris then the Higher National Diploma, West Oxfordshire College in England , followed by an experience in the USA and Italy.

Michèle Piron  has diplomas from the Higher Institute of Translation and International Relations (Lyon) and the British and Spanish Chambers of Commerce, workked ten years with the United Nations, in charge of an online library platform (W.H.O.).

– focuses on 50 countries thanks to the information supplied by its partners
– organizes professional tastings in France for foreign products
– and in the world for French domains (New-York, Montreal, Tokyo, London, Hamburg,…).