Our fundamental aims:
promoting wine and food & beverage pairings
promoting methods of production, terroirs and news from the vine to the bottle
promoting the men and women behind the wines
Competence and reactivity: we immediately respond to media requests
Proximity and adaptability: we enjoy exchanging in view of better orientating our interlocutors
Accuracy of execution: details make the difference
Strategic consulting: we listen, we recommend, we challenge
Expertise that makes the difference
Aurélie Soulat enjoys running Vinconnexion Int. as she loves “wine, a profession of the land and a passion”, contacts between winemakers and the media, writing (and combining business with pleasure by running trails in the vines!).She joined Vinconnexion Int. in 2014, after a 7-year career as a racehorse trainer, from which she remembers, among other things, an interesting relationship and sharing of trust with her customers. The Technicien œnologue diploma from Dijon University (2017) and WSET 2 and 3 validated her knowledge of wine, which comes from her grandfather, a winemaker in Beaujolais. She is a juror at several wine-tasting competitions (Concours Général Agricole Paris, 60 Millions de Consommateurs, Bettane&Desseauve, Monoprix…), a member of the Association des Sommeliers de Paris and a former horse-racing journalist, giving her a precise vision of the media’s expectations and real editorial skills.
She benefits from Michèle Piron‘s renowned press relations experience in the wine world, founder of Vinconnexion thirty years ago: “As a technical oenologist from a family of winegrowers, I have given Vinconnexion real credibility with the trade press, and this is also a plus with the general press and bloggers, who make up a large part of our database“.
A flexible team : partners are attached to the agency and associated with various missions (watch, events, visual communication (photos, illustrations, videos), possibility on estimate to accompany customers in their digital communication strategy., computer scientist, web manager and professional tasters…).
Our assets worldwide
Vinconnexion has established a unique network of wine industry communication at home and abroad (Europe, the USA, China,…), that contributes naturally to its competence in recommending a strategy of international Press Relations.
Michèle Piron has diplomas from the Higher Institute of Translation and International Relations (Lyon) and the British and Spanish Chambers of Commerce, workked ten years with the United Nations, in charge of an online library platform (W.H.O.).
– focuses on 50 countries thanks to the information supplied by its partners
– organizes professional tastings in France for foreign products
– and in the world for French domains (New-York, Montreal, Tokyo, London, Hamburg,…).