Vinconnexion creates the link between wine and the media 

Vinconnexion is a press relations service specializing in international wines and spirits and characterized by a thorough knowledge of the drinks industry, tasting expertise, technical skills and permanent openness to the world. Vinconnexion has been present in all of France’s winegrowing areas for many years now and has also extended its services to other areas of the world, notably Madeira, Moldova, Italy, Georgia and Scotland (Scotch Malt). Vinconnexion communicates with the same passion, about a product, an independent vintner, a House or a region…

Our fundamental aims:

promoting wine and food & beverage pairings

promoting methods of production, terroirs and news from the vine to the bottle

promoting the men and women behind the wines 

Our strengths:

competence and reactivity
we immediately respond to media requests 

proximity and adaptability
we enjoy exchanging in view of better orientating our interlocutors

accuracy of execution 
details make the difference

our partners become a single force thanks to our Tour de France themes

result-oriented culture 

conclusions that are always positive, thanks to flexible well targeted initiatives 

strategic consulting
we listen, we recommend, and we even challenge our clients

Expertise that makes the difference

« My roots have been living since 1590 in the Beaujolais region on the Colline du Py, home to the very best Morgon wines. For my family, the status of winegrower has always represented a life long commitment. One day I decided to leave the Colline du Py, however wine has never left me », Michèle Piron.

Qualified in Winemaking (University of Dijon) and Master of Wine studies (London) ; member of professional trade-wine tasting committees, from the Wine Challenge in London to the General Agricultural Competition in Paris, and the Paris Sommeliers Association ; wine-growing field trips in the world (Europe, USA, China, …) ; vineyard owner.


A flexible team 

Aurelie Soulat has a degree in Agriculture from Oxford and is the granddaughter of a vintner, so it goes without saying that she was predestined to become a wine specialist. She adores “winemaking, a passionate agricultural activity”, writing and… vineyard marathons! Technicien œnologue Université de Dijon (2016), WSET 2, judge at several tastings.

Expertise including outside talent working closely with the agency: agricultural engineer, community manager, computer scientist, professional taster, writer, business coach…

Worldwide partner agencies, notably in Japon, GB, USA, Netherlands, Germany.
In 2019 an international network of agencies sharing the same ideas about the drinks industry was set up in London-Paris-San Francisco, thereby formalizing years of collaboration. 

Our assets worldwide

Michèle Piron’s  DNA is international: Diplomas from the Higher Institute of Translation and International Relations (Lyon) and the British and Spanish Chambers of Commerce, ten years with the United Nations, in charge of an online library platform (W.H.O.) .
Vinconnexion has established a unique network of wine industry communication at home and abroad (Europe, the USA, China,…), that contributes naturally to its competence in recommending a strategy of international Press Relations.

– focuses on 50 countries thanks to the information supplied by its partners
– organizes professional tastings in France for foreign products (Madeira, Chasselas, Georgian wines, Scotch Malt…)
– and in the world for French domains (New-York, Montreal, Tokyo, London, Hamburg,…).