Vinconnexion creates the link between wine and the media 

Vinconnexion is a press relations service specializing in international wines and spirits and characterized by a thorough knowledge of the drinks industry, tasting expertise, technical skills and permanent openness to the world. Vinconnexion has been present in all of France’s winegrowing areas for many years now and has also extended its services to other areas of the world, notably New-York, Madeira, Moldova, Italy, Georgia and Scotland (Scotch Malt). Vinconnexion communicates with the same passion, about a product, an independent vintner, a House or a region…

Our fundamental aims:

promoting wine and food & beverage pairings

promoting methods of production, terroirs and news from the vine to the bottle

promoting the men and women behind the wines 

Our strengths:

Competence and reactivity: we immediately respond to media requests 

Proximity and adaptability: we enjoy exchanging in view of better orientating our interlocutors

Accuracy of execution: details make the difference

Innovation: our partners become a single force thanks to our Tour de France themes

Result-oriented culture: conclusions that are always positive, thanks to flexible well targeted initiatives 

Strategic consulting: we listen, we recommend, we challenge

Expertise that makes the difference

Aurélie Soulat adores “winemaking, a passionate, agricultural activity”, writing and vineyard, marathons and trails in the vineyards, contacts between winemakers and medias, writing and running in the vineyards. A wine knowledge : after a degree in Agriculture from Oxford, she qualified in Winemaking (University of Dijon 2016), followed WSET 3 course, she judges in many tasting competitions (Concours Général Agricole Paris, 60 Millions de Consommateurs, Bettane&Desseauve , Monoprix …). Also an ex horse racing journalist, she writes easily.

Michèle Piron founded Vinconnexion 25 years ago : « my roots have been living since 1590 in the Beaujolais region on the Colline du Py, home to the very best Morgon wines. For my family, the status of winegrower has always represented a life long commitment. One day I decided to leave the Colline du Py, however wine has never left me ».

Qualified in Winemaking (University of Dijon) and Master of Wine studies (London) ; member of professional trade-wine tasting committees, from the Wine Challenge in London to the General Agricultural Competition in Paris, and the Paris Sommeliers Association ; wine-growing field trips in the world (Europe, USA, China, …); vineyard owner.

A flexible team 

Partners attached to Vinconnexion, associated to different missions:
– ground communicant, social network, viual communication (photos, videos …)
– web manager
– events & writing assistant

Our assets worldwide

Vinconnexion has established a unique network of wine industry communication at home and abroad (Europe, the USA, China,…), that contributes naturally to its competence in recommending a strategy of international Press Relations.

Michèle Piron  has diplomas from the Higher Institute of Translation and International Relations (Lyon) and the British and Spanish Chambers of Commerce, workked ten years with the United Nations, in charge of an online library platform (W.H.O.). Aurélie Soulat is certified with a Higher National Diploma, West Oxfordshire College.

– focuses on 50 countries thanks to the information supplied by its partners
– organizes professional tastings in France for foreign products (Madeira, Chasselas, Georgian wines, Scotch Malt…)
– and in the world for French domains (New-York, Montreal, Tokyo, London, Hamburg,…).