Vinconnexion creates the link between wine and the media 

Vinconnexion is a press relations service specializing in international wines and spirits and characterized by a thorough knowledge of the drinks industry, tasting expertise, technical skills and permanent openness to the world. Vinconnexion has been present in all of France’s winegrowing areas for many years now and has also extended its services to other areas of the world, notably New-York, Madeira, Moldova, Italy, Georgia and Scotland (Scotch Malt). Vinconnexion communicates with the same passion, about a product, an independent vintner, a House or a region…

Our fundamental aims:

promoting wine and food & beverage pairings

promoting methods of production, terroirs and news from the vine to the bottle

promoting the men and women behind the wines 

Our strengths:

Competence and reactivity: we immediately respond to media requests 

Proximity and adaptability: we enjoy exchanging in view of better orientating our interlocutors

Accuracy of execution: details make the difference

Innovation: our partners become a single force thanks to our Tour de France themes

Result-oriented culture: conclusions that are always positive, thanks to flexible well targeted initiatives 

Strategic consulting: we listen, we recommend, we challenge

Expertise that makes the difference

Aurélie Soulat has a wine knowledge. She adores “winemaking, a passionate agricultural activity”, the relationship with domains and journalists, writing (as a former horse racing journalist) and… vineyard marathons and trails.

After a degree in Agriculture from Oxford, she qualified in Winemaking (technicien œnologue, University of Dijon 2016), WSET 3 course, and she judges in many tasting competitions.

Michèle Piron founded Vinconnexion more than 25 years ago, its long press relations experience is well-known in the wine world.

«The basis of our internationally orientated specialized agency is the wine industry, from vine growing terroirs through global markets

From a winemakers’ family, qualified in Winemaking (University of Dijon) and Master of Wine studies ( member of professional trade wine tasting committees, from the Wine Challenge in London to the General Agricultural Competition in Paris, and the Paris Sommeliers Association), wine growing field trips in the world, USA, Québec, China, vineyard owner.

An international perspective diplomas from the Higher Institute of Translation and International Relations (and the British and Spanish Chambers of Commerce), ten years with the United Nations (W H O), in charge of an online library platform.

Apolline Lechevalier is communication and marketing assistant to complete her Diploma, + WSET student.

A flexible team 

Partners attached to Vinconnexion, associated to different missions:
– ground communicant, social network, viual communication (photos, videos …)
– web manager
– events & writing assistant

Our assets worldwide

Vinconnexion has established a unique network of wine industry communication at home and abroad (Europe, the USA, China,…), that contributes naturally to its competence in recommending a strategy of international Press Relations.

Michèle Piron  has diplomas from the Higher Institute of Translation and International Relations (Lyon) and the British and Spanish Chambers of Commerce, workked ten years with the United Nations, in charge of an online library platform (W.H.O.). Aurélie Soulat is certified with a Higher National Diploma, West Oxfordshire College.

– focuses on 50 countries thanks to the information supplied by its partners
– organizes professional tastings in France for foreign products (Madeira, Chasselas, Georgian wines, Scotch Malt…)
– and in the world for French domains (New-York, Montreal, Tokyo, London, Hamburg,…).